Rural Goddess is a brand that was conceived with the intention of expressing a deep love and consciousness around the history where many native African
societies originate from and showcase this love through African inspired clothing which are unique, simple and easy to wear. Rural Goddess speaks of the reality that many Africans originate from a dispensation of poverty along with restrictions and as a result, this segregation led to many living in areas that were termed as “Rural”.
For many this would have easily spelt the unlikelihood of ever being counted within the main frame of the economic value chain, however, the resilience portrayed led to the emancipation of many. Africans are now emerging as innovators, entrepreneurs, producers and educated groundbreakers.
Rural Goddess symbolizes the genuine royal stature of African society and its history. We are a brand that appreciates our history along with all its struggles and acknowledges how beautifully and majestically we have emerged as a nation. We are Queens and Kings with a challenging, yet rich history that has built us for the throne. Rural Goddess draws inspiration from various countries within the beautiful African continent and uses prints that signify an array of Africa’s cultural diversity whilst remaining relevant in today’s age of high-end fashion. God is the centre of the brand, hence the "Goddess" portion of the name. When one realizes the power within, through their God-given identity - There is no limit to how much you can conquer and achieve. Rural Goddess strongly believes that one dresses in a manner they feel represents them best and with God being that first foundational layer of representation, you are bound to look irresistible, distinguished, and bold in the Rural Goddess range.
African men and women from all walks of life carry uniqueness, boldness and elegance which is depicted in their contemporary choice of wear through the Rural Goddess range. Rural Goddess is at the forefront of boldly sealing the notion that ethnic beauty is worth being adorned globally.
societies originate from and showcase this love through African inspired clothing which are unique, simple and easy to wear. Rural Goddess speaks of the reality that many Africans originate from a dispensation of poverty along with restrictions and as a result, this segregation led to many living in areas that were termed as “Rural”.
For many this would have easily spelt the unlikelihood of ever being counted within the main frame of the economic value chain, however, the resilience portrayed led to the emancipation of many. Africans are now emerging as innovators, entrepreneurs, producers and educated groundbreakers.
Rural Goddess symbolizes the genuine royal stature of African society and its history. We are a brand that appreciates our history along with all its struggles and acknowledges how beautifully and majestically we have emerged as a nation. We are Queens and Kings with a challenging, yet rich history that has built us for the throne. Rural Goddess draws inspiration from various countries within the beautiful African continent and uses prints that signify an array of Africa’s cultural diversity whilst remaining relevant in today’s age of high-end fashion. God is the centre of the brand, hence the "Goddess" portion of the name. When one realizes the power within, through their God-given identity - There is no limit to how much you can conquer and achieve. Rural Goddess strongly believes that one dresses in a manner they feel represents them best and with God being that first foundational layer of representation, you are bound to look irresistible, distinguished, and bold in the Rural Goddess range.
African men and women from all walks of life carry uniqueness, boldness and elegance which is depicted in their contemporary choice of wear through the Rural Goddess range. Rural Goddess is at the forefront of boldly sealing the notion that ethnic beauty is worth being adorned globally.